Plan, Trust, Execute, React: A Pitch-by-Pitch Routine
September 29, 2026 · Matt Krug, Ph.D.
NOYN® for Softball
Measure the mental side of softball with the same data-driven approach used to evaluate first-round picks, All-Stars, and national champions.
30+
years assessing and developing high performers
10,000+
athletes and executives evaluated
500+
first-round draft picks assessed
12
years leading psychological services for the Milwaukee Brewers
At 43 feet, a hitter has a fraction of a second to decide. A pitcher can throw a hundred pitches in a tournament day. A fielder spends most of the game waiting for the one ball that matters. The players who thrive are the ones who own the space between pitches.
The NOYN®: Mental Tools Evaluation measures the psychological variables that matter for performance, compares you to elite athletes, and points you to the mental training tools that fit how your brain works—not someone else’s.
Seven are well established in the research. Seven are new to NOYN®, discovered through decades of applied work with elite performers.
How you compete in the circle and at the plate—commitment to your approach, composure with runners on, and bouncing back from a strikeout.
How you connect with coaches and teammates. Communication, taking instruction, and the energy you bring to the dugout.
Your internal headspace through doubleheaders and tournament weekends: self-talk, confidence, and letting go of the last play.
A 20–30 minute online assessment, answered in the context of softball. Your report shows where you stand and which mental skills will move the needle.
01
Measure the specific, well-defined areas of mental performance that matter—fourteen of them, backed by decades of data.
02
See how your profile stacks up against the NOYN® database of first-round picks, All-Stars, national champions, and MVPs.
03
Use your results to match the mental training tools that fit how your brain actually works—then train them in the NOYN app.
Travel ball, high school, and college. Learn your mental strengths and the skills that will take your game further.
Understand how each player on your roster thinks, competes, and learns—and coach them accordingly.
Support your athlete with a clearer picture of the mental side of the game, in language you can both use.

Meet the developer
Matt served as Director of Psychological Services for the Milwaukee Brewers for 12 years and has evaluated more than 10,000 individuals—including MVPs, over 500 first-round draft picks, NFL All-Pros, world No. 1 golfers, and corporate executives.
A licensed psychologist with graduate degrees in sports and counseling psychology, his data-driven approach focuses on each player's strengths and growth areas. Today, major college programs and national conference champions use his NOYN® assessments.
“The NOYN assessment helped me identify how to use my unique brain. I am more self-aware and spend less time trying to be like other people.”
September 29, 2026 · Matt Krug, Ph.D.
September 15, 2026 · Matt Krug, Ph.D.
August 27, 2026 · Matt Krug, Ph.D.
About 20 minutes for the standard version and around 30 minutes for the pro version. Answer each question in the context of softball.
The evaluation is designed for competitive players from high school through college and beyond. Results are normed to experience and competition level.
No. NOYN® is tailored to your performance environment. If you need mental health services, the Certified Mental Performance Consultant referral directory at ccsportpsy.org is a good place to start.
Your report shows which mental skills are most beneficial for your brain. Explore them on your own, or upload your data to the North of Your Neck app for a personalized training program.
Yes. Data is stored on a secure server, and you can request removal of your information at any time.
Players, coaches, and programs: reach out to book an evaluation or talk through a team program.