Baseball stadium lit up at night with a game in progress

NOYN® for Baseball

The front office measures everything. Now measure the mind.

A data-driven mental performance evaluation built from 12 years in professional baseball and over 500 first-round draft picks.

30+

years assessing and developing high performers

10,000+

athletes and executives evaluated

500+

first-round draft picks assessed

12

years leading psychological services for the Milwaukee Brewers

The last tool nobody was measuring

Exit velocity, spin rate, sprint speed, readiness scores—every department in baseball runs on data. Front offices use it for selection, coaches for development plans, trainers to reduce injury risk.

The area north of the neck fell behind. The NOYN®: Mental Tools Evaluation closes that gap. It measures the psychological variables separating good players from great ones, then aligns training with how each player’s brain works.

Baseball pitcher delivering a pitch from the mound

Fourteen variables. Three categories.

Seven are well established in the research. Seven are new to NOYN®, discovered through decades of applied work with elite performers.

1

Performance

How you compete—approach at the plate, command under pressure, and the way you respond to an 0-2 count or a blown save.

2

You with others

How you interact with coaches, catchers, and teammates. How you take instruction, communicate, and fit a clubhouse.

3

You with you

Your internal headspace across a 162-game grind or a short college season: self-talk, emotional control, and how you handle slumps.

How the NOYN®: Mental Tools Evaluation works

A 20–30 minute online assessment, answered in the context of baseball. Your report shows where you stand and which mental skills will move the needle.

  1. 01

    Define

    Measure the specific, well-defined areas of mental performance that matter—fourteen of them, backed by decades of data.

  2. 02

    Compare

    See how your profile stacks up against the NOYN® database of first-round picks, All-Stars, national champions, and MVPs.

  3. 03

    Align

    Use your results to match the mental training tools that fit how your brain actually works—then train them in the NOYN app.

Baseball hitter swinging through a pitch
Baseball team huddled with their coach during a game
Dirt-covered baseball resting in a leather mitt

Built for everyone in the dugout

Players

High school through pro. Understand your mental strengths and the skills that will move your game.

  • Personal NOYN® report
  • Comparison to elite players
  • Matched training in the NOYN app

Coaches & programs

Expand your understanding of every player on the roster and coach each one the way they learn best.

  • Roster-wide evaluations
  • Coaching tips per player
  • Program-wide reporting

Scouts & front offices

The same approach used to evaluate first-round picks, built for player selection and development.

  • Draft and recruiting insight
  • Development planning
  • Confidential, secure data
Matt Krug, Ph.D.

Meet the developer

Matt Krug, Ph.D.

Matt served as Director of Psychological Services for the Milwaukee Brewers for 12 years and has evaluated more than 10,000 individuals—including MVPs, over 500 first-round draft picks, NFL All-Pros, world No. 1 golfers, and corporate executives.

A licensed psychologist with graduate degrees in sports and counseling psychology, his data-driven approach focuses on each player's strengths and growth areas. Today, major college programs and national conference champions use his NOYN® assessments.

“The NOYN assessment helped me identify how to use my unique brain. I am more self-aware and spend less time trying to be like other people.”
— College All-American

Mental tools for baseball

Baseball pitcher delivering a pitch from the mound
BaseballSoftball

Plan, Trust, Execute, React: A Pitch-by-Pitch Routine

Routines add consistency and guide your thoughts between pitches. Here is the four-step routine we teach—and how to track it so the process, not the box score, becomes your scoreboard.

September 29, 2026 · Matt Krug, Ph.D.

Frequently asked questions

How long does the evaluation take?+

About 20 minutes for the standard version and around 30 minutes for the pro version. Answer each question in the context of baseball.

Who is it for?+

Players from high school through professional baseball, as well as coaches and programs who want to understand their roster. Results are normed to experience and competition level.

Is this a mental health assessment?+

No. NOYN® is tailored to your performance environment. If you need mental health services, the Certified Mental Performance Consultant referral directory at ccsportpsy.org is a good place to start.

What happens after I get my report?+

Your report shows which mental skills are most beneficial for your brain. Explore them on your own, or upload your data to the North of Your Neck app for a personalized training program.

Is my data secure?+

Yes. Data is stored on a secure server, and you can request removal of your information at any time.

Train the space north of your neck.

Players, coaches, and programs: reach out to book an evaluation or talk through a team program.