NOYN® Assessments
A premium assessment of the space north of your neck—built for your sport or performance environment.
Data for the last unmeasured tool
Front offices, coaches, strength staffs, and trainers all run on data. Psychology fell behind. Across two decades of research, Matt Krug, Ph.D. studied about 25 psychological variables to see how they correlate with a high-performing brain.
Fourteen separated themselves in the data—seven you have probably heard of, and seven new to the NOYN®. They are grouped into three categories: performance, you with others, and you with you. Every NOYN® assessment is built on that framework.
Choose your assessment
Answer in the context of your sport or performance environment, and get compared to the best at your level.
Golf
NOYN® Mental Club Fitting®
Fourteen mental clubs, just like the fourteen clubs in your bag. Normed to your experience and competition level, the Mental Club Fitting® shows which mental skills will have the greatest impact on your game.
- Regular
- Compare yourself to the best high school athletes on nine mental clubs.
- $349
- Pro
- Compare yourself to the best college and professional athletes on all fourteen mental clubs.
- $499
- Elite
- Compare yourself to MVPs, All-Stars, and tournament winners. Available upon approval.
- By application
Baseball
NOYN®: Mental Tools Evaluation
Built from 12 years in professional baseball and more than 500 first-round draft picks. Measure the mental side of the game the way the front office measures everything else.
- Players
- High school through professional, normed to your level.
- Contact us
- Programs
- Roster-wide evaluations with a report for every player and coach.
- Contact us
Softball
NOYN®: Mental Tools Evaluation
The same fourteen-variable framework, answered in the context of softball. Learn how you compete in the circle, at the plate, and in the space between pitches.
- Players
- High school, travel ball, and college, normed to your level.
- $349
- Programs
- Roster-wide evaluations with a report for every player and coach.
- Contact us
Business
NOYN®: Business
Compare your mindset to Fortune 500 CEOs and high-level executives in the NOYN® database, and align your development with how you lead and perform under pressure.
- Individuals
- For executives and leaders, answered in the context of your role.
- $499
- Leadership teams
- A report for every leader, plus a picture of the team.
- Contact us
How it works
01
Take the assessment
Answer online in 20–30 minutes, in the context of your sport or performance environment.
02
Get your report
See how you compare to elite performers and which mental skills fit your brain.
03
Train what matters
Upload your data to the North of Your Neck app for a personalized development program.
What's in your report
- Your scores on the psychological variables that matter, with clear definitions of each
- A comparison to the NOYN® database of elite performers at your level
- Results across performance, you with others, and you with you
- The mental skills that will be most beneficial for your brain
- A personalized training program when you upload your data to the North of Your Neck app
See exactly what you get with a de-identified Pro report.
View Sample ReportFrequently asked questions
How long does an assessment take?+
The pro version takes around 30 minutes to complete, while the regular version takes about 20 minutes.
Is this a mental health assessment?+
No. NOYN® assessments are tailored to your performance environment. If you need mental health services, the referral directory at ccsportpsy.org is a good place to start.
Is my data secure?+
Yes. Your data is stored on a secure server, and you can request removal of your information at any time.
What do I do with my results?+
Your report shows which skills are most beneficial for your brain. Explore those skills on your own, or upload your data to the North of Your Neck app to have a personalized training program created for you.
Who developed the NOYN®?+
Matt Krug, Ph.D., a licensed psychologist with more than 30 years of experience assessing and developing high performers in sport and business. He has conducted over 10,000 assessments, and the NOYN® represents the culmination of that work.
Take a NOYN®.
See how your mindset compares to the highest performers in the world.