About NOYN®
The mental game, measured
NOYN® stands for North of Your Neck. It is a data-driven assessment and training program that shows athletes and leaders how their mindset compares to the highest performers in their field, and what to work on next.
Our founder
Matt Krug, Ph.D.
Matt is a licensed psychologist with graduate degrees in sports and counseling psychology. For more than 30 years he has assessed and developed high performers in sport and business, evaluating over 10,000 individuals, including MVPs, world No. 1 golfers, major champions, over 500 first-round draft picks, NFL All-Pros, and corporate executives.
He served as Director of Psychological Services for the Milwaukee Brewers for 12 years, and his assessment and development program was used extensively by TaylorMade Golf.
NOYN® brings that work to every player and leader who wants it: the same assessment used with professionals, a clear report, and daily training in the NOYN app. Today, major college programs and national conference champions use NOYN® assessments.
- mindset evaluations
- 10,000+
- mindset evaluations
- first-round draft picks assessed
- 500+
- first-round draft picks assessed
- years with elite performers
- 30+
- years with elite performers
- years with the Milwaukee Brewers
- 12
- years with the Milwaukee Brewers
What NOYN® measures
The assessment measures fourteen psychological variables across three domains, answered in the context of your sport or your work.
Performance
How you compete: focus, confidence, intensity, and how you respond when things go wrong.
You with others
How you work with coaches, teammates, and the people around you, and how you lead.
You with you
Your headspace: how you talk to yourself, handle pressure, and recover between moments.
Our approach
Measure first
Every NOYN® program starts with an assessment, so the training targets what your data shows rather than generic advice.
Compared to the best
Your results are set against a database of elite performers at your level, so you know exactly where you stand.
Built around your brain
We focus on your strengths and growth areas instead of trying to make you think like someone else.
“The NOYN assessment helped me identify how to use my unique brain. I am more self-aware and spend less time trying to be like other people.”
See how your mindset compares
Take a NOYN® assessment online, or talk to us about evaluating your team or organization.